I was watching TV last night and finally snapped.
The cause was a series of ads that kept repeating the same information. This is the sort of thing I am talking about...
"I've been looking for cheaper car insurance."
"I got cheaper car insurance at flybynight.com and saved 40%!"
"Wow, I think I will try flybynight.com and see if I can save 40% too!"
See what I mean? Do they think we are that stupid?
The one that really made me snap, though, was one for a music store:
Starts with a blast of music that rapidly fades to an annoyingly low level.
"At Rip-Off-Records we have got the latest ground-breaking album from the One Hit Wonders: Gone by Christmas. Featuring the latest smash hit single, I Stole This Song From David Bowie And Hope Nobody Notices."
At this point the music blasts back, just as the singer sings the title of the song. AAAARRRRGGGGGHHHHH!!!!!!!! I heard you the first time! And how can an album be "ground-breaking" when it sounds just like something I listened to when I was a teenager?
Oh, and I saw the album in a supermarket last week for £3 less than the "rock-bottom" price given in the ad.
Does marketing really consist of lying to a public that you think of as morons? Probably!